![]() Great, but why exactly do we love memes so much? What evidence is there to support running a marketing campaign around memes to my CEO? Check out this fascinating study I found in The Psychologist: In a 2014 study, Kate Miltner argues that this ‘widespread form of vernacular communication’ is so popular because it succumbs to our desire for ‘participatory culture’ in online activity. consumers aren’t engaged in critical thinkingĪll three of these factors come into play when coming across new memes on social media.”.“This is because information becomes more believable when: “The Internet has proven to be a platform where memes spread like wildfire,” writes Psychology Today. They have proven, over the course of several decades now, to be hugely popular, engaging, compelling, community-building. Memes can be instrumental in organizations’ marketing strategies, and we’ll discuss how credit unions can especially benefit. Memes aren’t just funny cat videos and esoteric contexts. Why should you care as a marketing professional? They touch every facet of life, from sports fanatics to knitting groups, from Gen Y to Boomers, from inner city Black culture to Hong Kong activism. Memes been used in major advertising campaigns like Superbowl ads, political campaigns, featured in music and movies, and written about in novels. Check out a comprehensive list of memes at ’s meme database. And with each iteration of a meme, each person who adds on their own context and message, memes transform and warp into something completely different from the original context over time (we’ll get into this more later).Īnd now, decades later, countless memes exist – some of course more mainstream than others. Quickly growing digital platforms like social media (Facebook, Twitter) forums (Reddit, 4Chan), and online comics added fuel to an endless desire for memes in culture. ![]() Once the floodgates opened in the early 2000s and meme culture was released, there was no going back. The birth of YouTube in 2005 provided a channel to share video memes, and viral memes such as the “Harlem Shake” – remember that one? – exploded. Our concept of the “modern meme” dates back to the Y2K era, a time of pixelated images, rudimentary computer effects, and bizarre looping GIFs. In the purest form, memes have been around since 3 BC, when culturally cheeky mosaics were discovered in modern day Turkey. Here’s a few memes you may have seen before. Here’s another by Merriam-Webster : an idea, behavior, style, or usage that spreads from one person to another in a culture, 2: an amusing or interesting picture, video, etc., that is spread widely through the Internet. Here’s what Oxford says about memes: a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by internet users. “But other people can change the cartoon whenever they want.”īy the time I finally threw in the towel trying to explain, I too was wholly confused by memes and my mom was disappointed in me (again). “It’s like a cartoon, sometimes with words.” I recently attempted to describe memes to my mother, a former medical receptionist and Certified Baby Boomer™. All I know is that they are impactful, brilliant, and terrifying in their power to persuade and connect. ![]() ![]() But what are they actually? Well, I don’t know, myself. ![]() You probably experience dozens of memes a day. By now, you should know a meme when you see one. Hi, it’s Alicia, Certified Millennial™, here to tell you about the importance of memes in your marketing. A picture is worth a thousand words, but a meme is worth a thousand pictures. ![]()
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